Digital Ad Campaign | Financial Services
Digital ads for the rebrand of a community bank in southwestern Massachusetts spawned by the merger of two smaller banks. Bluestone Bank prides itself on a strong foundation built on deep roots in the community.
Digital Ad Campaign | Higher Education
Banner ads aimed at attracting more women to technology fields by celebrating the achievements of these five Southern New Hampshire University students — all real women with really interesting lives.
Digital Ad Campaign | Higher Education
This banner campaign for SNHU was designed to break through the clutter of pre-election season by making “political statements” that play up the benefits of an online degree.
Digital Ad Campaign | Higher Education
A campaign touting the real-life career value of popular SNHU programs.
Digital Publication | Higher Education
An online publication about all things STEM at Southern New Hampshire University. Our scrappy little team produced eight issues. Check out the latest issue and review year 1 results.
Digital Media | Websites | Financial Services
Pannos Marketing is a full-service agency with a niche offering: They cater exclusively to community banks. I wrote their website, plus a few websites for their clients. Bankers and marketers make for a fun combo.
Digital Media | Websites | Financial Services
Bluestone Bank is one of the Pannos clients whose websites I wrote. In this case, it was part of a massive rebranding initiative — during Covid-19. I gained a whole new appreciation for community banking.
Digital Media | Websites | Healthcare
Every year, Tufts Health Plan produces a corporate citizenship report in conjunction with its foundation. I worked with their marketing team and the talented designers at Opus to create the 2020 report. The stories we captured were uplifting despite the myriad struggles of that unforgettable year. You can read them here.
Digital Media | Websites | Law
I wrote the website for this Boston law firm. It was a fun, collaborative process working with a super-talented design team and smart, totally engaged clients. The results speak for themselves.
bettyegan.com 