Integrated Campaign | Automotive
Direct mail and email extensions of “Force of Good” launch campaign for the all-new, completely redesigned (but still sweetly iconic) Volkswagen New Beetle. You can do a world of good just by driving it.
Integrated Campaign | Higher Education
The ask: Southern New Hampshire University wanted a piece of the highly competitive Boston healthcare market, specifically nursing students. • The solution: Target the 87,000 nurses living within 18 miles of Cambridge with a high-impact transit campaign. • The results: Grad nursing programs showed a lift of 38% or 17 leads, while undergrad programs gained a 14% lift or 28 leads.
Integrated Campaign | Higher Education
Every summer, UMass Amherst’s “University Without Walls” offers online or hybrid programs for extra credit. I worked with their talented team of marketing pros to put together a digital campaign that included banner ads, social media and email marketing. Here’s a smattering of what we came up with.
bettyegan.com 