Thanks for stopping by. I’m sure you’ve got better things to do, so I’ll cut to the chase. I’m a copywriter and creative director at home in the agency world and client side. Yes, I’ve led pitches and managed teams. But truth is, I’m more workhorse than show pony. More Royal than IBM Selectric. And definitely more Apple than PC.
With over three decades of experience (do the math, it’s okay), I’ve worked in every category from high tech to higher ed, in every discipline from direct mail to digital and in brand voices ranging from snarky to simple and straightforward. I love the craft of writing, the challenge of helping clients solve problems and the pure joy of learning something new with every project. Whatcha got? I’m ready.
Areas of Expertise
Higher Education • Insurance • Retail/Fashion/Home Decor • Technology • Travel & Tourism
Work Experience
Freelance Writer • 12.17 – Present
• Write copy and provide multi-channel creative direction/strategic consulting for a diverse range of industries from financial services to footwear, healthcare to higher ed, technology to travel & tourism and many more. I’m comfortable in every channel and not afraid to try something new.
Southern New Hampshire University, Manchester, NH • Associate Creative Director • 5.13 – 12.17
• Responsible for stewardship of the online university’s brand across multiple channels, including print, digital and integrated campaigns
• Supervised a small staff of in-house and freelance writers and designers
Garnet Hill, Franconia, NH • Copy Director • 10.09 – 2.13
• Responsible for stewardship of brand voice across multiple channels
• Supervised a small staff of in-house and freelance writers
• Set editorial tone for each season, working closely with Creative, Merchandising, Product Design and Marketing teams
Digitas, Boston, MA • Associate Creative Director • 1.08 – 9.09
• Helped manage a small group of art directors and writers working on GM and GMAC accounts
• Led concept/copy development for both online and offline efforts
Arnold Worldwide, Boston, MA • VP/Creative Director, Senior Writer • 9.99 – 12.07
• Managed a group of 8-10 art directors and writers
• Led creative on CRM programs for Volkswagen and Royal Caribbean
• Created/wrote direct mail, interactive, print, television and radio
Ingalls Advertising, Boston, MA • VP/Creative Supervisor, Senior Writer • 3.94 – 9.99
• Supervised copy development for the direct marketing group
• Created multimedia campaigns for Raytheon, CVS/pharmacy
Bronner Slosberg Humphrey, Boston, MA • Senior Copywriter • 10.87 – 2.94
Created/wrote direct response work for AT&T and American Express
Alan Bilzerian, Boston, MA • Sales Associate • 4.86 – 10.87
Sold women’s designer apparel at exclusive upscale boutique
Ziff-Davis Publishing, Boston, MA • Associate Editor • 10.84 – 4.86
Edited and wrote feature articles and columns for Digital Review, a trade publication serving the Digital Equipment Corp. market
Cahners Publishing, Boston, MA • Copy Editor • 6.81 – 10.84
Proofread and edited all editorial content for three magazines produced by this international trade publishing company
Awards
Clio, ANDY, Caples, Echo, NEDMA, Hatch, Boston Society of Architects
Education
Boston University, Boston, MA • 5.81 • Bachelor of Science/Journalism
Southern New Hampshire University, Manchester, NH • 5.17 • Master’s Certificate in Social Media Marketing
A Few Proud Moments
Completed the Midnight Sun Marathon in Anchorage, Alaska • 6.22.96
Gave birth to a beautiful baby girl • 3.8.01
Designed and built a home in the White Mountains of NH • 6.04-6.05
bettyegan.com 