If you enjoy a well-placed expletive, check out Leadfoot, a blog penned during my mega-commuter days. If you’re looking for … More
Author: Betty Egan
I'm a copywriter, creative director, mom, wife, city mouse turned country mouse, fast driver, slow talker and average to middling when it comes to math and pretty much anything mechanical. Of course, that doesn't keep me off my computer, the road or eBay.
Category & Brand Experience
My work cuts across every sector from healthcare to higher ed, tech to travel. I’m comfortable in every channel and … More
Social Media
I have a master’s certificate in social media marketing, but I still can’t wrap my head around SnapChat. Now, if … More
Integrated Campaigns
In my long career, I’ve worked on multi-channel campaigns for everything from cars to college degrees. If I’d only learned … More
Digital Media
I honed my digital chops at agencies and in-house and have done it all – banner ads, ezines, websites, paid … More
Print & Collateral
I’ve worked in every medium, but my heart belongs to print. I love paper. I love ink. And I really … More
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