In my long career, I’ve worked on multi-channel campaigns for everything from cars to college degrees. If I’d only learned how to fix my car, I’d really have bragging rights.
Fall 2016 MBTA Nursing Campaign Southern New Hampshire University
The ask: Southern New Hampshire University wanted to penetrate the highly competitive Boston healthcare market with high-impact marketing aimed at recruiting nursing students. • The solution: Target the 87,000 nurses living within 18 miles of Cambridge with a transit campaign that connects to them in terms of where they live and what they need from a degree. • The results: Grad nursing programs showed a lift of 38% or 17 leads, while undergrad programs gained a 14% lift or 28 leads.
“Force of Good” New Beetle Campaign Volkswagen USA
Direct mail and email extensions of launch campaign for the all-new, completely redesigned (but still sweetly iconic) VW New Beetle.